Indianapolis Web Design + Local SEO
Where Indy searches meet your business.
Custom websites and local SEO that put you on page one of Google and turn searches into phone calls, for businesses across Indianapolis and Central Indiana.
- No long-term contracts
- You own your site
- Local to Indy
TARGET Page 1 // Indianapolis, IN
- Load time< 1.0s
- PageSpeed mobile90+
- Mobile-first layout100%
- City pages available12
- Schema markup
- Click-to-call
- Lead forms
- Call tracking
- GBP optimized
- SSL + edge CDN
Services
Everything you need to get found and get called
One local partner for your website, your Google rankings, and the leads they produce. No juggling three different vendors.
Website Design
Custom, lightning-fast websites built to rank and convert. No bloated templates, no page builders.
Learn more →Local SEO
Rank on page one and in the Google map pack when Indy customers search for what you do.
Learn more →Lead Gen & Call Tracking
Landing pages, lead funnels, and call tracking so you know exactly where every customer came from.
Learn more →Hosting & Maintenance
Fast, secure hosting with unlimited small edits. Your site stays updated, backed up, and online.
Learn more →Why Crossroad Leads
Built by someone who ranks sites for fun
I'm Daniel Ellis, a Hoosier and Indy native. I started building websites two years ago as a way to practice writing code. Then a few of my sites hit the first page of Google, and I was hooked.
Now I help Indianapolis-area businesses do the same thing: get a fast, modern website, climb the local rankings, and turn that visibility into real calls. When you work with Crossroad Leads, you work directly with me. No middlemen, no outsourcing, no runaround.
More about meHand-coded
No page builders or plugin bloat. Clean code that loads fast and ranks.
Indy local
I know Carmel isn't Greenwood. Your content will too.
Direct access
Call or text the person actually doing the work.
Real reporting
Rankings, traffic, and calls in plain English, every month.
The Process
From invisible to page one
A simple, transparent process. You always know what's happening and what's next.
- 01
Free Audit
I review your current site, Google presence, and top local competitors, then show you exactly where the opportunities are.
- 02
Game Plan
You get a clear plan with pages, keywords, and target cities, plus a fixed price. No surprises.
- 03
Build & Launch
I design, write, and build your site, then launch it with SEO, tracking, and lead forms wired up.
- 04
Grow
Monthly SEO, content, and conversion improvements keep pushing your rankings and your call volume up.
Pricing
Straightforward plans. No surprises.
Every plan includes hosting, security, and edits. Month-to-month, cancel anytime.
Get online right
Starter
$99/mo
+ $997 one-time build
A professional, fast website for new and small businesses that need a strong online foundation.
- Custom 5-page website
- Mobile-first, 90+ PageSpeed
- Click-to-call & lead form
- Basic on-page SEO + schema
- Google Business Profile setup
- Hosting, SSL & monitoring
- Small edits included
Most popular
Growth
$299/mo
+ $1,997 one-time build
For businesses ready to compete for page-one rankings across multiple Indy-area cities.
- Everything in Starter
- Up to 15 pages
- Up to 6 city / service-area pages
- Monthly local SEO campaign
- Google Business Profile optimization
- Call tracking setup
- 1 blog post per month
- Monthly performance report
Own your market
Dominate
$599/mo
+ $3,497 one-time build
Aggressive growth for competitive industries that want to own the map pack across Central Indiana.
- Everything in Growth
- Unlimited pages
- All 12 Indy-area city pages
- Advanced SEO + link building
- Lead-gen landing pages
- A/B testing & conversion tuning
- 2 blog posts per month
- Priority same-day support
Need something custom? Let's talk. Every business is different.
My Promise
No fake reviews. Just real guarantees.
Crossroad Leads is a young company, and I'm not going to pretend otherwise. Here's what I'll put in writing instead.
No long-term contracts
Every monthly plan is month-to-month. Stay because it works, not because you are stuck.
You own your website
Your domain, code, and content belong to you. Leave anytime and take it all with you.
90+ speed score or I fix it
Every site I build is tuned to score 90+ on Google PageSpeed mobile. If it does not, I keep working on it at no charge.
Straight answers
Plain-English reports and honest advice, even when the honest answer is "you do not need that."
Service Areas
Serving 12 cities across Central Indiana
From downtown Indy to the Hamilton County suburbs and the south, east, and west sides, I build sites that rank where your customers live.
From the Blog
Local SEO intel
Practical guides for Indianapolis business owners who want more calls from Google.
How Much Does a Website Cost in Indianapolis in 2026?
An honest breakdown of what small business websites cost in Indianapolis: DIY builders, freelancers, agencies, and what you actually get at each price point.
Read · 7 min →Local SEO for Indianapolis Businesses: The Complete Beginner's Guide
Everything an Indianapolis business owner needs to know about local SEO: the map pack, Google Business Profile, city pages, reviews, and where to start.
Read · 9 min →The Google Business Profile Checklist for Indy Businesses
A step-by-step Google Business Profile optimization checklist to help Indianapolis-area businesses show up in the map pack and get more calls.
Read · 7 min →FAQ
Questions, answered
Do you only work with Indianapolis businesses?
My focus is Indianapolis and the surrounding cities: Carmel, Fishers, Greenwood, Avon, and the rest of Central Indiana. Being local means I know the market, and you can actually meet me for coffee.
How much does a website cost?
Plans start at $997 for the build plus $99/month for hosting, maintenance, and edits. Full pricing is on the pricing page with no hidden fees.
How long until I show up on Google?
A new site is usually indexed within days. Ranking on page one for competitive terms typically takes 3–6 months of consistent local SEO, often faster in suburban markets.
What makes you different from a big agency?
You work directly with me, the person who builds your site and runs your SEO. No account managers, no outsourcing, and no long-term contracts.
Do I own my website?
Yes. Your domain, code, and content are yours. If you ever leave, you take it all with you.
Get Your Free Website & SEO Audit
Tell me a little about your business. I'll reply within one business day with a no-pressure game plan.